Dolce & Gabbana Transitions To Embrace Itself as a Lifestyle Brand

Change is a constant across all business industries, fashion among them. Over the years, consumers of high-end design have altered their preferences, lifestyles and priorities. As they have, many of the biggest brands have followed suit to keep up. This phenomenon has occurred around the world in the United States, England, Italy, France and elsewhere.

When it comes to the Italian fashion giant Dolce & Gabbana, the company has made many transitions over recent years. While the brand has been easing into more of a lifestyle lean in a move beyond its original clothing design focus, this change has become even more obvious with the launch of the line’s unique and exciting new Casa collection.

Unique Home Lifestyle Collection

If bold is your style, you will not want to miss the new Casa home design collection. Although many people still associate the company with its famous luxury clothing fashion line, Dolce & Gabbana is starting to make a name for itself more in the home decor department. Take a look around your living room and ask yourself what is missing. Could some elegant throw pillows and calming candles take the room’s ambiance to a whole new level? You may not have previously thought about Dolce & Gabbana for this type of home shopping before, but now the company is making an effort to change that.

Available in four irresistibly charming and fashionable design themes, Domenico Dolce and Stefano Gabbana have taken lifestyle shopping to another level with Casa’s Caretto, Blu Mediterraneo, Leopardo and Zebra options. Featuring gorgeous throw pillows, colorful dishes and cozy blankets, along with warm incense and candles, the famous Italian luxury fashion brand has definitely outdone itself this time with this new brand twist. By offering consumers a home line such as Casa, fashion companies like Dolce & Gabbana are branching out and expanding their opportunities.

Memorable Gifts and Beauty Options

While the new Casa collection might be all the rage right now, it is definitely not the brand’s first attempt to move into more of a lifestyle arena outside of clothing design. Indeed, Dolce & Gabbana has also come out with a variety of gift and beauty lines for consumers to enjoy outside of more traditional fashion offerings. From men’s colognes such as K and The One Gold and women’s lipsticks such as The Only One line, the company has introduced many creative ways to reach new audiences while making their inventory more interesting and tailored toward lifestyles rather than fashion.

Tasty Food and Wine Menu

For a different type of lifestyle and gift-giving, the company also offers some room in the kitchen. After all, what is a life without food? Hailing from Italy, the minds behind Dolce & Gabbana are no strangers to delicious cuisine. Whether you are looking for gourmet pasta or fine chocolates, the brand has several varieties to offer. Wine lovers can rejoice, too. In addition to the mouthwatering food menu, wine is also available. Whether you are looking for Rosso, Rosato or Etna Bianco Doc, there is an impressive selection to choose from.

Customizable Sneakers

Another way that the brand has moved away from clothing design is in its introduction of customizable sneakers. Although arguably still a type of clothing, shoes tend to be in another category of fashion because of their unique practicality. After recently deciding to move away from fur with its more luxurious products, zooming in on items like personalized sneakers is one more way that Dolce & Gabbana is changing the way the company does things.

With so many different lifestyles out there, fashion giants are making great efforts to keep up.